30th edition

FRANÇOIS GIRBAUD PRESIDES OVER THE INTERNATIONAL FESTIVAL OF YOUNG FASHION DESIGNERS DINAN 2017 ​ FRANÇOIS GIRBAUD PRESIDES OVER THE INTERNATIONAL FESTIVAL OF YOUNG FASHION DESIGNERS DINAN 2017 FRANÇOIS GIRBAUD – FOUNDER AND OWNER OF MARITHÉ + FRANÇOIS GIRBAUD ​ Since their meeting in 1967 and their invention in 1968 of the industrialization of the washing process for the artificial aging of denim, rebels and visionaries Marithé Bachellerie and François Girbaud have worked at the cutting edge of innovation in their experimentation with materials, treatments, and shapes, creating a global brand that transcends the passage of time.

From stone-washing to engraving with light, they have transformed and revolutionized the world of jeans and radicalized its traditional silhouettes, constructions, and codes. By appropriating high-performance technical fabrics from sports and avant-garde technology, such as lasers and ultrasounds, they invented a new generation of modern tailoring that has influenced the market for over 20 years.

Since 1989, they have focused their research on ecological and ethical techniques, perfecting the use of lasers and ozone to treat denim while eliminating hazardous chemicals and dangerous processes. Their eco-friendly WattWash™ method, named after the unit of measurement for energy, creates a targeted faded effect on denim, allowing for the creation of a multitude of different patterns and textures. This technology uses 97.5% less water than traditional methods, which is significantly better for the environment as well as the health of the two million workers worldwide who work in the denim washing industry.

In November 2015, Marithé Bachellerie and François Girbaud returned under the name "MAD LANE" (Madeleine), with a more personal “direct-to-consumer” approach, going on tour to bring the brand to their legions of fans through unique appointments in pop-up locations. The brand will launch its new “e-business” very soon.

Always on the lookout for trends influencing society and industry, François Girbaud currently lives in Los Angeles where he continues to oversee the creation and reinvention of denim. He strives to advance the cause of sustainability within the fashion industry by creating techniques that allow for savings in water and energy consumption, as well as creative tools for younger generations who will be able to endlessly transform the appearance of fabrics thanks to the technology he has developed.

FRANÇOIS GIRBAUD – FOUNDER AND OWNER OF MARITHÉ + FRANÇOIS GIRBAUD Since meeting in 1967, and their invention, in 1968, of the industrialisation of the washing process to artificially age denim, rebels and out-of-the-box thinkers, Marithé Bachellerie and François Girbaud have been at the forefront of innovation in their experimentation and development of materials, treatments, techniques and shapes, creating a global brand that transcends time.

From stone-washing to engraving with light, they have transformed and revolutionized the world of jeans and radicalized its traditional silhouettes, constructions, and codes. Appropriating high-performance sports fabrics and avant-garde technology such as laser-blading and ultrasound, they created a new generation of modern tailoring; comfortable, versatile, and easy to take care of, it has influenced the market for over 20 years.

Since 1989, they have focused their research on ecologically and ethically conscious techniques, perfecting the use of lasers and ozone to treat denim, and removing hazardous chemicals and processes. Their eco-friendly Wattwash™ method, named after the unit of measurement for energy and heat, creates a targeted, faded effect on denim, allowing a multitude of different patterns and textures to be designed. Importantly, this technology uses 97.5% less water than traditional methods and is far better for the environment, as well as the health of the 2 million factory workers around the world who are involved in denim production.

 

In November 2015, Marithé Bachellerie and François Girbaud returned under the guise of "MAD LANE" (Madeleine), with a more personal direct-to-consumer approach, taking to the road to bring the brand to their legions of fans. 2017 will be marked by the launch of their new e-business. François Girbaud is currently based in Los Angeles, keeping his finger firmly on the pulse. He continues to invent and innovate, responding to the various changes which move and influence society and industry. He endeavours to advance the cause of sustainability within the fashion industry, creating techniques to save water and energy, and a gateway to the future for the younger generations, who will be able to endlessly transform the appearance of fabrics with the technology he has developed.

www.girbaud.com ​ MEMBERS OF THE JURY

ALAIN MARZAT Stylist and Designer - denim specialist since 1977

BARBARA MALEWICZ Editor IloveMalebitch

CATHERINE MAC GARRY Founder of the agency Brand Office 360 (brand development consulting)

HERVE HUCHET Fashion strategy development consultant Eurovet and Sportair - Director UFIHM Director Chambre Syndicale Prêt Porter féminin Paris - Advisor to the President of FNH

THE BOYS LOUIS & GREGORY GERIN-LAMAUD Trend Agency 2G2L Paris

MARIE CHRISTIANE MAREK TV Journalist EUROCHANNEL - Founder of Paris Modes TV and the Designers' Christmas Trees

OLIVIER CHATENET Designer - Fashion Historian and Curator

OLIVIER ROESCH Journalist - Editor-in-Chief M&T2

PATRICK CABASSET Journalist L’Officiel

MAEVA BESSIS Deputy General Manager at L'Exception, French designers concept store

Jury Coordination: VIRGINIE SAMSON Under the watchful eye of the professional trade shows